Top Marketing and Digital Marketing Trends for the Year 2011

Posted: 11th January 2011 by casanova91 in Cellphones, mobile wireless
Tags: , , ,
0

Year 2011 is going to be a challenging one for everyone, especially for marketing professionals year 2011 is yet another tough year with minimum marketing budget and competition. Apart from traditional marketing marketers should need to learn how to leverage all the new digital marketing capabilities. Because digital marketing is the best way to cut down marketing expenses and reach the target audience more accurately. Following are the predicted marketing and digital marketing trends for the year 2011.

1 – Customer value is the key – Customers will never think of buying excessive, whatever buy they might have a reason for buying. Purchase matches the need. That’s it.

2 – Firms will only perform well in the market when they deliver superior value to the customers.

3 – Understanding customers well is a key factor for success. It is not about just selling, knowing the customers well and selling is the concept. Database, data mining and one to one marketing is going to be important in marketing activities.

4 – Winning the customers heart is the key, not just by offering superior products and services, but through social responsibilities. These efforts will need to be believable, sustained and engaging.

5 – Innovation- Brands / firms need to pull the “me too” mindset away from the customers. They have to differentiate themselves compared to competition.

6- Right word of mouth is going to be the key in driving the business. Their purchase decision will strongly influenced by peer group thoughts and views towards the brand. Social networking is growing and people talking about their lovable brand everywhere.

7 – Customers will seek for human touch / human interaction. Automation will further irritate customers in several ways.

8 – Loyalty marketing continues to be the important. Probably point based loyalty scheme will continue to work but not the privileged based one.

9 – The importance of digital media continues to increase. Marketers need to know more about digital media and how they can take maximum use out of it for less cost. Following are some digital marketing trends for the year 2011.

• Marketing budget will continue to shift online – Customers spend their time more on internet. People are bombarded with ads and other traditional medium. Digital media has changed the way customers purchase products. Post purchase evaluation will start in the beginning; people will build initial relationship with brands and then only buy it. Most of the firms in Sri Lanka actively recruiting people to do online marketing as they know the city population is now online.

• Traditional media tends to lose their prominence in marketing activities. Click here to watch a video

• Social media marketing will take new shapes such as social listening research, influencer marketing, community marketing and social gaming.

• Mobile marketing will take off – I would say year 2011 firms will continue to use mobile marketing than before. I would name year 2010 as a year for spamming.

• Personalized marketing gets connected with e-mail, mobile and online marketing activities. Marketers will collect more information about the customers and they will try to use the data at their maximum level. The data mining process is going to be the critical one in database marketing. Marketers are encouraged to identify more unique variables about customer’s behavior.

• Search engine optimization will become more critical; marketers need to ensure their brands are in the top list for targeted keywords.

• Real time help and quick responses will continue to delight customers.

• Integrated digital media marketing will get stronger in year 2011.

Adapting to these changes will require changes on the measurement of results, manging and marketing the brands. If brands are going to ignore these trends, it’s going to be a hard time for them.

Article Source: http://EzineArticles.com/?expert=Tharmakulasingam_Ragulan

Digital Trends – Cell Phone Going Green

Posted: 11th January 2011 by casanova91 in Cellphones
0

With the importance of going green seeming to be on every lips, are the cell phone manufacturers going to dawdle behind? Of course, no. When the whole world is chanting the mantra of green technology to save the environment from getting further harrassed, even the mobile phone manufacturers and suppliers want to fulfill their part of the duty. In wake of this a company called Atlas Kinetic has come up with the idea of making cell phones using aluminum and glass. The green characteristic of the cell phone is that it has an oscillating movement which converts movement into electricity, thus saving electricity.

Another mobile phone in the green technology is the solar powered full touch phone. This is also a marvelous product which claims to protect the environment through the design of eco-friendly products and a programme of activities for its customers.

Though these might be the path breaking products in the cellular industry, but however, it is not possible for everyone to own them. Thus their scope becomes narrower. However, there is no need to be disheartened. Read further to know about the tips that one can include in their everyday life and can assure themselves of contributing to the environment.

1. Unplugging the charger when not in use can do a lot in saving the electrical energy. You must be aware that only by powering the switch off, the energy consumption by the electrical hardware is not triggered. Thus, it becomes important to remove the plug from the socket to arrest energy flow.

2. Another step which one can take, is to minimize the amount of back light one uses. If your cell phone’s back light is illuminated for more than the requisite time, then energy is being wasted.
Keeping the phone at the power off mode when not is use also saves the energy of the battery.

3. Today, most of the phones come with the GPS service. Use it effectively from your phone for directions to save driving time and even the gas that will be consumed by your car otherwise. Replace the phone only when it is most required.

4. Use the alarm available in your mobile phone instead of investing in an alarm clock which consumers battery. If possible use your phone’s back light only during the night and do not indulge in charging your phone unnecessarily.

5. Today, the technological advancements has enabled a person to read various news and information on the mobile phone itself. This is the best way to save paper. It is even possible to use the phone as a digital note book, thus saving a lot of paper waste.

6. Last but not the least is the availability of solar charger. With this one need not use the electrical energy to recharge their phones. If not, then you can also request your energy provider to use alternative methods like wind and solar power for the generation of electricity at home.

Having an experience of 9 years in the engineering and scientific industry, i have been working in this industry as an analyst and researcher. Besides, various other undertaking in the scientific and engineering markets to my credit, I have been associated with some of the most renowned marts of scientific and engineering products.To know more log on to

=> Digital Trends
=> mobile phones
=> Electronics

Article Source: http://EzineArticles.com/?expert=Eshanvi_Smith

4G Wireless Technology – It Just Gets Better and Better

Posted: 20th December 2010 by casanova91 in Wireless Technology
0

A few months back, I met a guy at the park while watching our kids play on the swings. I had by laptop out with my wireless card, and I was trying to get into the NFL.com site to no avail. We talked a bit about wireless technologies and I let him know that I was on the verge of dropping my wireless internet provider because I can’t access it anywhere I go without connection issues.

This guy laughed and said “Well you know about 4G WiMax right?” – I wasn’t familiar but the name sounded good. I just wanted to know what it was and how to get it. As he spoke, I pulled up a Wikipedia article on WiMax that read “HTC released the second WiMAX enabled mobile phone, the EVO 4G March 23, 2010 at the CTIA conference in Las Vegas. The device made available on June 4, 2010is capable of both EV-DO(3G) and WiMAX(4G) as well as simultaneous data & voice sessions. The device also has a front-facing camera enabling the use of video conversations. A number of WiMAX Mobiles are expected to hit the US market in 2010.”

Great info right? The conversation went on and I left thinking I’ve got to get 4G!

You see all the major players in the wireless phone market are scrambling to introduce their coveted version of the wireless 4g phones. We will all reap the benefits of this tech War because when the dust settles; we’ll be able to stream our favorite video, game or mp3 with ease.

The equipment is nice and I’m sure the pricing will drop considerably over the coming months. Experts say that 4G technologies will trump current 3G technologies by about 10 times the speed. Let me repeat that…TEN TIMES THE SPEED. So if you’re chugging along watching videos or delivering your podcasts waiting a few seconds for the download spinner to stop twirling, you’ll be pleasantly surprised by this updated technology.

For the newbie, the techie, the not-so-techie internet fanatic or just us regular folks this 4G technology delivers everything you love faster and at a better cost. Imagine all the times you were out working and wished for a wireless hotspot. Imagine the time spent “tethering” or connecting your mobile phone to the computer, only to get limited dial-up quality speeds…. gone. Imagine real time traffic updates without expensive navigation systems.

Imagine sitting in your car streaming video or online games for the kids without expensive DVD or external WiFi connections plugged into the car. Are you feeling the joy yet?

All this talk about 4G WiMax technologies begs the question: What is it and what devices handle it? Well, companies are providing mobile broadband as well as home broadband connectivity. WiMax allows for entire cities to wire up and allow access to patrons. You’ve got options. Broadband, DSL, Fiber Optic networks are all good but the average consumer doesn’t have access to those networks anywhere they go. WiMax 4G technologies open the playing field with lower deployment costs and greater speeds.

The next generation networks that deliver 4G technologies are giving us what we’ve been waiting for. WiMax will be the talk of the town in the coming months. Bet on it.

To get great tips, simple strategies, and time-saving lessons on how to tame the “technology tiger” visit: http://www.theresakey.net

Article Source: http://EzineArticles.com/?expert=Theresa_Key

Recommended Sites

Boot Camp Fitness Training

Fingerprint Reader Enhances Your Security

Posted: 20th December 2010 by casanova91 in Fingerprint Scanning Technology
0

Biometrics technology comprises of automated systems that recognize a person based on an individuals unique physical characteristic. There are different types of biometric applications, but the basic premise is that the biometric must be based on a distinct human attribute such as a fingerprint, iris, voice or face patterns.

Fingerprint scanning is the most commonly used method used for biometric security systems. Fingerprint devices are the most commonly used systems that use biometric security. Uses range from high security environments to even household items like the fingerprint safe. The variety of systems available in the market is just overwhelming. The technology itself has evolved and the bulky scanners of yester years have given way to smaller, compact devices. They can now be even conveniently embedded into a laptop.

A fingerprint is actually a pattern that is composed of ridges, furrows, and unique characteristics than can be recognized at Minutiae points. Fingerprint authentication involves scanning the image captured on a sensor to identify a person based on these unique patterns. The sensor scans the fingerprint and then processes the pattern with the fingerprint database stored on the device. These devices come with software that helps compare and match the fingerprints with those in the database.

The fingerprint data that gets stored on the database is assigned a reference or PIN number that can then map to an individuals name or account or other defined parameters. This proves useful in that this allows not only for fingerprint authentication but can also be used to check access data or can even be used to export the data to a payroll system.

Biometric fingerprint readers are being increasingly used by large companies as also government organizations. Companies have realized that fingerprint authentication helps in easy employee identification and also enhances security. Data centers, for example, use biometric scanners to add an additional security layer.

While the cost of implementing large scale data centers are quite expensive, small offices and home users can find many fingerprint scanning devices that would fit into their budget. These products are designed to help you protect your hard drive, laptop, secure your valuables and most of all they allow the convenience of not having to deal with remembering multiple passwords.

Visit us at http://www.microchapters.com for information and Biometric products.

Article Source: http://EzineArticles.com/?expert=Sunny_Ighagbon

Take Advantage of Fingerprint Scanning Technology With an Advanced Fingerprint Scanner

Posted: 20th December 2010 by casanova91 in Fingerprint Scanning Technology
1

Security is of paramount importance in the modern age.  While better alarm systems, more complex locks and other solutions have been developed, fingerprint scanning is one of those solutions on the leading edge of the industry.  Why is fingerprint scanning such a powerful solution?  How can it be of use?

Through the use of a quality fingerprint scanner, individuals are allowed access to specific areas or devices.  This offers immeasurable benefits for security.  For instance, while swiping the magnetic strip of an access badge through a reading device is an excellent way to ensure that only certain people can access sensitive areas, these badges can be easily lost, stolen or duplicated.

The same holds true for other forms of security access, such as alarm codes, keys and more.  However, fingerprints cannot be lost, nor can they be stolen.  In addition, it is exceedingly difficult to copy fingerprints in such a way that they can be read by a fingerprint scanner.  Therefore, fingerprint scanning technology has become one of the industry’s hottest topics.

By using biometric scanning procedures, an employee (or other authorized person) can scan their fingerprints in a reading device and be granted instant access to a sensitive area.  This technology is now playing a role in industrial/commercial security, as well as in security for electronic devices.  As an example, numerous computers now come with a fingerprint scanner, to help prevent unauthorized access to the device.

That said, if you decide this technology is of benefit to you, you will need to ensure that you purchase the highest quality fingerprint scanning equipment available.  Cheap equipment can provide less than perfect results, denying authorized users access to devices or secured areas simply due to a fluke in operations, or a smudge of dirt on their finger.

This means that you must ensure you purchase fingerprint scanners and other related security equipment from a reputable source.  Biometric security devices are the latest advent in security technology and can provide you with numerous benefits and increase your security tremendously.  However, if you do not choose the right provider, you might find yourself saddled with expensive equipment that does not provide you with optimal operation.

Consider the provider’s reputation, the brand of the equipment and the ease of troubleshooting, should issues arise.  You should also remember that simply because a system is low-priced, it does not necessarily equate to the best deal possible.

SecurityCamera.de provides you with up to date information on the latest technology in security and surveillance solutions. Their home security guide provides you with the most advanced security options available to you, such as fingerprint scanning, baby monitors and more.

Article Source: http://EzineArticles.com/?expert=Wolf_Miller

To make payments wirelessly through your cellphone

Posted: 20th June 2010 by casanova91 in mobile wireless, Wireless, Wireless Technology
Tags:
17

Another revolutionary technology in the field of cellphones is to make payments wirelessly. This technology make it possible by sending your encrypted financial information from your cellphones. One can easily make their most of financial transactions over cellphone and these transactions are highly secured one’s. Fingerprint verification is used in all financial transactions where the digital signature authorizing the transaction.

Today credit card transaction by the means of cellphones is an easy convinient way to make payments. There are several benifits to Switch Over to Cell Phone Credit Card transaction.

It helps you to make the easy and safe transactions through cellphone from any corner of the world.

Making the transactions with the help of mobiles can permit you to complete it at any instant.

It also eliminate the trouble of carrying credit card numbers along with you.

So its a better to make your transaction via cellphones for your ease and convinience.

—–>Click here for iPhone Apps Programming<——-

Fingerprint technology in cellphones

Posted: 20th June 2010 by casanova91 in Cellphones, Fingerprint Scanning Technology
Tags:
1

When we talk about latest technology in the field of cellphones whats come in mind first is the Fingerprint technology. It is a latest development in field of cellphone technologies. It is all about user fingerprint scanning- their is fingerprint sensor on the phone which verify your personal identity. This technology provide an edge to cellphones for being a device to store your any personal information like your bank account information, credit card numbers, and other important information also. It makes cellphone a powerful device which is able to store your sensitive information securely.

When we are talking about how this technology works for you- their small sliding sensor on your cellphone where you slide your finger to verify your authorization then the software match your fingerprints with the previous stored information in it about your fingerprint.  If it validated fingerprints one can access phone easily.